Surfer SEO: Features, Pros, Cons, Pricing

A cloud-based on-page optimization tool called Surfer SEO examines and contrasts your pages with those that are currently appearing in the SERPs. This tool offers a data-driven analysis of precisely what is missing from your website rather than making educated guesses about what Google prefers to rank.

An SEO tool called Surfer examines the reasons why the best pages are performing well for your term. You can determine what you need to do to produce content that will help you outrank your rivals based on that data.

Surfers assist in two ways:

Generating new optimized content or outsourcing it
Improving current pages

By comparing your material to high-ranking results for the same keywords, the Surfer Content Editor examines your content’s organization, keyword usage and density, phrasing, and more.

Working on Surfer SEO

Now that you have a firm grasp of how Surfer SEO works, you are ready to employ it. You can follow these steps assuming that you are currently logged into your account. For a small fee, you can begin a 7-day trial if you don’t already have an account.

Make A Query In The Content Editor

You will see the SERP analyzer dashboard once you log in. That is a useful function, but you won’t be using it right away. The content editor is one of the additional tools that are displayed in a row at the top of the dashboard. What you want to click on is the content editor.

In the content editor, you will use a keyword or key phrase will be several different options to choose from to indicate where to run your material underneath the search field. Also, you may decide whether your keywords will work on desktops or mobile devices. A switch with the designation “NLP” (for Natural Language Processing) will also be present.

When your settings are perfect, click the “Create a query” button to the right of the search field. A list of pages that address the same subject as the keywords you provided will appear shortly after. In the content editor, you will use a keyword or keyphrase phrase will be several different options to choose from to indicate where to run your material underneath the search field.

Also, you may decide whether your keywords will work on desktops or mobile devices. A switch with the designation “NLP” (for Natural Language Processing) will also be present. This feature will ensure that Google API data will be used to improve your suggestion results. When your settings are perfect, click the “Create a query” button to the right of the search field. A list of pages that address the same subject as the keywords you provided will appear shortly after.

Choose Your Competitors

“Pages to include” will be at the very top of the next window. To assist you in writing, you must pick the websites with the best material that is comparable to your own. It would be advisable to check the websites with the highest word counts and domain traffic.

You are welcome to click on a link to these websites to make sure they are reliable resources that suit your needs. Consider using solely article pages rather than product reviews and other content. Go on to the feature below by clicking “Save Changes” after making your changes.

Structure of the Content

The content structure will provide the recommended word count when you save your changes, which is the most important part of this section. You don’t need to worry about using headings or bold text because, when creating an article, the user experience is what matters the most.

Sort Out Your Keywords

The terms or keywords you’ll employ in your article to increase traffic will be in the following areas. This sentence is divided into four parts:

Primary
Secondary
Prominent

To include or exclude a term from your article, click on it. The phrases and terms highlighted in grey won’t be used. There will be a few suggestions underneath the secondary keywords, along with an opportunity to manually add terms. You can be more specific with your keywords in the box titled “Other Terms.” Also, the terms in this section get more superfluous the lower you scan them. Thus, feel free to ignore them. This procedure could take a while.

Include New Topics And Questions

The next section may be useful to you or a copywriter. A few themes and inquiries about your subject will be present. You can add your own or add other ideas by selecting “add.” You might use these as headlines as well.

Make Use Of The Writing Panel

This is where you will type your article or paste a copy of it. You will find your text box and the following typographic tools on the left side of your screen:

Heading format
Bold
Numerical lis
With a bullet.
Italicize
Underline
Link

Your list of keyphrases and keywords is to the right. As you put your post into the text box, Surfer SEO will check for the presence of these keywords and highlight them in green if they are there. The ideal amount of times you should utilize each term will be included in the list. If you exceed the permitted amount, Surfer SEO will turn the keywords back to red. You can cut down on how often it appears in your article or rephrase it to avoid this.

Surfer SEO Features

Planner of Content

Put your hand up. If you’ve ever struggled to come up with new, pertinent material… Let me wait. Is your hand still down? Go ahead and set it back down, please. The solution to the never-ending dilemma of “What the hell should I write next?” is Surfer’s Content Planner tool. You may quit racking your brain and streamline your content strategy permanently with the help of this useful little tool.

Based on your goal keyword, the Content Planner generates topic clusters with a variety of ideas to help you conquer your niche. Simply enter your term of choice, and you’ll see topic suggestions organized according to keyword intent. This Surfer tool is amazing for all of you writers and website owners who struggle to come up with fresh blog post ideas that will rank on Google.

Tool for Researching Keywords

You may be unsure about Surfer’s value given the abundance of keyword research tools available. If that’s all you need, Surfer SEO provides a free keyword research Google Chrome extension that enables you to swiftly disclose search data and content recommendations for your keywords while working in Google Docs. Since it automatically analyses and displays analytics for everything you type into the Google search bar, the Google Chrome extension is useful as a tool for people who are constantly on the go.

Tool for Serp Analyses

You can view the on-page SEO variables in Surfer’s Serp Analyzer tool, which also includes a chart that compares your content’s quality, word count, and domain score. This is a fantastic approach to examine the articles that are performing well closely and determine how to outperform them. You may easily paste the URL to a current article to see how it compares to your rivals.

Editor of Content

It’s time to start writing your next article with the Surfer SEO Content Editor after choosing a fantastic subject using the Content Planner feature. If you thought that the Content Planner was a magical tool, get ready to be astounded. Surfer’s Content Editor tool, which draws on data that has been properly sourced, offers insights on word count, headers, keyword density, and even the appropriate number of photos.

All of the keyword suggestions you’ll see in the box to the right of the content editor are based on articles that are currently among Google’s top 10 results. Your content score should steadily rise as you update your content. Avoid getting too caught up in trying to attain a perfect score of 100; this won’t happen very often. And that’s all right. You should always aim for a score in the green when writing a new blog post, which might range from 67 to 100.

The majority of seasoned bloggers strive for a Surfer score of 80 to 90, which is typically a guaranteed approach to ensure that your material will rank highly in the SERPs. While utilizing Surfer SEO doesn’t ensure that you’ll blitz to the top of Google’s rankings, it does provide you with the tools you need to start performing better right away.

SEO Audit Software

You won’t utilize the Surfer SEO Audit tool until after your content has been released. You may rapidly do an SEO audit after posting new content on your website to identify the adjustments you need to make to rank higher on Google. Surfer conducts the work for you in about a minute, saving you from having to spend hours researching keywords and examining your content. The SEO Audit tool provides a wealth of information, such as:

Incomplete Backlinks.
Keyword volume.
Content curation.
Referring sites.
Metatag organization.
Page load time.
The number of headings.
Coverage of NLP entities.
Sentiment NLP.

You may quickly make modifications to improve your post by following Surfer SEO’s step-by-step directions on how to optimize your content. By following these guidelines, you can identify the crucial elements that are lacking in your article.

Advantages of Surfer SEO

The Surfer SEO tool has a lot of benefits, including:

Simple-to-use controls and features
The Facebook community group and customer service are both really helpful.
Regularly upgrading its tools to bring about improvements.
Complex audits of your website can be completed in only a few minutes
Has thorough instruction on how to write blog posts, including information on LSI keywords, keyword density, word count, and header tags.

Disadvantages of Surfer SEO

Even though I can declare with certainty that Surfer SEO is the greatest SEO tool for bloggers, there are a few disadvantages to be aware of, including:

The Content Editor tool should only be used as a suggestion for ranking, not as a guarantee that your website will rank first in all search results.
The extensive list of specifications is not always accurate.
With so many features, it can be challenging for a novice to understand.